Understanding and working with Asia’s diverse business environment


Asia’s increasing economic and social strength is creating opportunities for institutions and business. The various countries of Asia are often thought to be very similar. However, each country has its own habits, customs and culture. Understanding of your own cultural background against these diverse values will help you being better prepared and more effective.

In this workshop, we will put specific focus on China, Japan and India. 


A Hofstede Insights Executive Masterclass is the result of more than fifty years of academic work of Prof. Dr. Geert Hofstede, one of world’s most cited researchers. Over seventy itim experts, with diverse cultural and professional backgrounds and with longstanding experience in various countries, are available to take you from an international presence to global effectiveness. 


This seminar helps you

  • Understand the Hofstede model to manage across cultures.

  • Reflect your own values and cultural assumptions.

  • Understand the common values and cultural assumptions valid for Asian countries.

  • Identify cultural specifics for some individual countries: China, Japan and India.

  • Identify specific cross-cultural challenges and their solutions.

  • Apply the cultural awareness through case studies and interactive discussion.


Intended for:

a.     Senior General Management with a specific focus on Asia.

b.    (Project) Managers responsible for projects with Asian countries

c.     Senior managers in commercial, educational or governmental organizations that manage ventures in Asian countries.



The seminars use cognitive learning of the extensive research of Prof. Dr. Hofstede to real-life case studies, action learning and simulation games. Special attention will be given to the interpretation of the cultural dimensions and its consequences for management and collaboration, with a specific focus on China, Japan and India. We welcome the exchange of experiences between participants.


Register here


Date                                        January 10, 2020

Time                                        9:00 - 17:00

Location                                 Amsterdam

Course Fee                            795 €

Number participants           10 – 15 persons

Language:                              Dutch / English / German  (depending on the participants)




T: + 31-6-2955 2372

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