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Doing business in Germany, Austria and Switzerland - more successfully


Germany is one of the largest economies in Europe and also an important player in international politics, business and trade. The values and communication patterns for Germany, Austria and German-speaking Switzerland are similar, but quite different from the rest of the world.

Whatever your industry, you should know how to do business in these countries in order to increase the effectiveness of your meetings, the clarity of your agreements and the benefit of your ventures.


The seminars help you:

  • Understand how culture influences communication and interaction. 
  • Reflect your own values and cultural assumptions.
  • Understand the values and cultural assumptions valid for Germany, Austria, Switzerland
  • Identify business practices specific for Germany, Austria, Switzerland
  • Identify specific cross-cultural pitfalls, challenges, allergies and conflicts and their solutions.
  • Apply the cultural awareness through case studies and interactive discussion.


Intended for:

a.     Senior General Management with a specific focus on Germany, Austria or German-speaking Switzerland.

b.    (Project) Managers responsible for projects with Germany, Austria or German-speaking Switzerland.

c.     Senior managers in commercial, educational or governmental organizations that manage ventures in Germany, Austria or German-speaking Switzerland.



The seminars use the 6D model developed by Prof. Dr. Hofstede, applied to real-life case studies, action learning and simulation games.

As culture in linked to the history of a country, we will also cover the historic highlights of Germany, Austria and Switzerland.

The workshop is interactive, the experiences and questions from participants are very welcome.


Register here


Date                                        July 7, 2021

Time                                       13:00 - 17:00

Location                                 online

Course Fee                            795 €

Number participants           10 – 15 persons

Language:                              Dutch / English / German  (depending on the participants)

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