Doing business in Germany, Austria and Switzerland - more successfully


Germany is one of the largest economies in Europe and also an important player in international politics, business and trade. The values and communication patterns for Germany, Austria and German-speaking Switzerland are similar, but quite different from the rest of the world.

Whatever your industry, you should know how to do business in these countries in order to increase the effectiveness of your meetings, the clarity of your agreements and the benefit of your ventures.


The Hofstede Insights Executive Masterclasses are based on 50+ years of research of co-founder Prof. Dr. Geert Hofstede and 30 years culture and management consulting experience of sixty global executives worldwide.

The masterclass series are designed to provide you with the insights and hands-on tools that make your business ventures in Germany more efficient and effective.


The seminars help you:

  • Understand of the Hofstede model to manage across cultures.
  • Reflect your own values and cultural assumptions.
  • Understand the values and cultural assumptions valid for Germany.
  • Identify business practices specific for Germany.
  • Identify specific cross-cultural pitfalls, challenges, allergies and conflicts and their solutions.
  • Apply the cultural awareness through case studies and interactive discussion.


Intended for:

a.     Senior General Management with a specific focus on Germany, Austria or German-speaking Switzerland.

b.    (Project) Managers responsible for projects with Germany, Austria or German-speaking Switzerland.

c.     Senior managers in commercial, educational or governmental organizations that manage ventures in Germany, Austria or German-speaking Switzerland.



The seminars use cognitive learning of the extensive research of Prof. Dr. Hofstede to real-life case studies, action learning and simulation games. Special attention will be given to the interpretation of the cultural dimensions and its consequences for management and collaboration, with a specific focus on Germany. We welcome the exchange of experiences between participants.


Register here


Date                                        February 6, 2020

Time                                        9:00 - 17:00

Location                                 Amsterdam

Course Fee                            795 €

Number participants           10 – 15 persons

Language:                              Dutch / English / German  (depending on the participants)


T: + 31-6-2955 2372

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