Culture eats Strategy
National cultures are usually stronger than company policies.
If a strategy or a policy does not match with certain values or preferences in a specific community, then the strategy has little chance to be successful. Culture will always over-rule strategy.
Competitive policies will not work in a Consensus culture
Individual rewards will not work in a Collectivist culture
Team awards will not work in a Individualist culture
In these cases, the community will adapt the policy / strategy in such a way that it fits with their value system.