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Culture eats Strategy


National cultures are usually stronger than company policies, definitely in the long run.


If a strategy or a policy does not match with certain values or preferences in a specific community, then the strategy has little chance to be successful. Culture will always over-rule strategy.


  • Competitive policies will not work in a Consensus culture

  • Individual rewards will not work in a Collectivist culture

  • Team awards will not work in a Individualist culture


In these cases, the community will adapt the policy / strategy in such a way that it fits with their value system.  

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