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  • Foto van schrijverBrigitte Opel

Peaches and Coconuts = Cultural difference?

At the TEDx Amsterdam event, Fons Trompenaars illustrated the challenges of cross-cultural communication, using personal and business examples.

He clearly states the need for cross-cultural awareness (and training), unfortunately his model is generally viewed as less transparent and applicable than the Hofstede model. Nonetheless, a cool speech!

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